Mana Habibian
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Iran-tourism

 

Red Academy Project

The Beauty of Iran

Tourism Campaign

 
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Overview

For my last project as a User interface & Communications student at Red Academy we were given the opportunity to :

  1. Build an engaging and impactful brand campaign that promotes tourism to an area or country with a selected target audience.

  2. Create a strong visual brand identity and responsive website creating engaging, impactful and well designed experience for the users and optimized to meet business goals.

  3. Establish a consistent visual identity that carries through different marketing and promotional materials.

  4. Create a logo for the campaign that captures the direction, mood, tone and audience you will be capturing

 

Project Deliverables

Design inception

Moodboard

Art direction

Logo

Illustrations

Style tile & Style guide

Hi-fidelity screens in sketch for web and mobile (Animated in Principle)

Display Ads & Social media Mockups (Created in Photoshop)

 
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The Challenge

I grew up in Iran and did my elementary schooling there, until emigrating to Canada in 2005. This is one of the reasons why I chose Iran for this project.

Once I moved to Canada, I realized all the misconceptions that there are about Iran due to all the questions that I would get from my peers. I quickly realized that unless someone directly educates themselves about Iran, they wouldn’t know much about the country. This is because all the media that surrounds the region is negative, focusing solely on the government and regime, which is not what Iran is to me.

Iran is its culture, its people and its landscapes.

 
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The Solution

“Look past the negative image portrayed by the media and experience the beauty of Iran”

This describes the direction that I wanted to take with my designs. Initially I was going to do a tourism campaign but the more research I did, I realized that people who have travelled to Iran where all pleasantly surprised at what greeted them. Looking at images of Iran, no one would think that it was Iran unless told so!

These all led me to the idea of creating a digital storybook. I created illustrations, showcased images and wrote little blurbs about Iran without mentioning the country, and the big reveal is at the end — welcome to Iran. 

I wanted to create a sense of awe and curiosity for the person viewing the storybook.

You can watch the video below!

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