Red Academy Project
The Beauty of Iran
For my last project as a User interface & Communications student at Red Academy we were given the opportunity to :
Build an engaging and impactful brand campaign that promotes tourism to an area or country with a selected target audience.
Create a strong visual brand identity and responsive website creating engaging, impactful and well designed experience for the users and optimized to meet business goals.
Establish a consistent visual identity that carries through different marketing and promotional materials.
Create a logo for the campaign that captures the direction, mood, tone and audience you will be capturing
Style tile & Style guide
Hi-fidelity screens in sketch for web and mobile (Animated in Principle)
Display Ads & Social media Mockups (Created in Photoshop)
I grew up in Iran and did my elementary schooling there, until emigrating to Canada in 2005. This is one of the reasons why I chose Iran for this project.
Once I moved to Canada, I realized all the misconceptions that there are about Iran due to all the questions that I would get from my peers. I quickly realized that unless someone directly educates themselves about Iran, they wouldn’t know much about the country. This is because all the media that surrounds the region is negative, focusing solely on the government and regime, which is not what Iran is to me.
Iran is its culture, its people and its landscapes.
“Look past the negative image portrayed by the media and experience the beauty of Iran”